Fightclub without limits for Modulyss
Fightclub developed a campaign together with Modulyss to broaden its market position. While the brand was previously known as a traditional carpet manufacturer, it now clearly embraces a more future-oriented role.
Modulyss positions itself as a design-driven partner, inspiring architects and designers to think beyond flooring. The focus shifts from product to potential: soft flooring as a tool for creative expression.
This vision comes together in the campaign line ‘Modulyss, Without Limits’. The result is a series of creative visuals where the boundaries between soft flooring, design and fashion blur. Literally.
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CREDITS
Client: Modulyss
Client contacts: Amandine Dermaux, Kenneth Vantomme, Ilse Gevers
Client Director: Stijn Sommerijns
Strategist: Ellen Benoit
Account Director: Gwen Reynaert
Art Director/Copywriter: Tom Meijer
Design: Joris Hechtermans, Mona-Lisa Venlet, Noortje Lenaerts
Animation: Joris Hechtermans, Jaro Brichau
Creative Account Manager: Sofie Beunckens
Creative Director: Dries Floridor
About Fightclub
A compelling blend of creativity and measurable impact, that’s Fightclub. Smart and sharp, bold and thoughtful. Humor and depth, and everything in between. As an agency, that’s what truly sets us apart. We combine strategic thinking with top creative talent to deliver digital advertising, sharp content, and powerful campaigns that have the ability to stop people in their tracks. Fightclub, for brands that dare to challenge.