{
    "title": "Fightclub without limits for Modulyss",
    "modified_at": "2026-05-04 15:38:03",
    "published_at": "2026-05-05 13:33:00",
    "url": "https://fightclubbelgium.prezly.com/fightclub-without-limits-for-modulyss",
    "short_url": "http://prez.ly/JoEd",
    "culture": "nl_BE",
    "language": "NL",
    "subtitle": "Fightclub developed a campaign together with Modulyss to broaden its market position. While the brand was previously known as a traditional carpet manufacturer, it now clearly embraces a more future-oriented role.",
    "slug": "fightclub-without-limits-for-modulyss",
    "body": "\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/c21c8bac-29d8-44b1-92ca-3f397c00c7aa/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/c21c8bac-29d8-44b1-92ca-3f397c00c7aa/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/c21c8bac-29d8-44b1-92ca-3f397c00c7aa/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-c21c8bac-29d8-44b1-92ca-3f397c00c7aa\"\n                data-id=\"c21c8bac-29d8-44b1-92ca-3f397c00c7aa\"\n                data-original=\"https://cdn.uc.assets.prezly.com/c21c8bac-29d8-44b1-92ca-3f397c00c7aa/-/inline/no/Modulyss_banner.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/c21c8bac-29d8-44b1-92ca-3f397c00c7aa/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p>Modulyss positions itself as a design-driven partner, inspiring architects and designers to think beyond flooring. The focus shifts from product to potential: soft flooring as a tool for creative expression.</p><p>This vision comes together in the campaign line <strong>&lsquo;Modulyss, Without Limits&rsquo;</strong>. The result is a series of creative visuals where the boundaries between soft flooring, design and fashion blur. Literally.</p>\n    <figure\n        class=\"release-content-image release-content-image--gif release-content-image--contained release-content-image--align-center\"\n        id=\"image-020ee424-c1b7-4674-bcd7-652853fccaa6\"\n    >\n        <video\n            class=\"release-content-image__video\"\n            autoplay\n            loop\n            muted\n            webkit-playsinline\n            playsinline\n            style=\"width: 100%\"\n            poster=\"https://cdn.uc.assets.prezly.com/020ee424-c1b7-4674-bcd7-652853fccaa6/-/format/png/\"\n        >\n            <source src=\"https://cdn.uc.assets.prezly.com/020ee424-c1b7-4674-bcd7-652853fccaa6/gif2video/-/quality/best/-/format/webm/\" type=\"video/webm\" />\n            <source src=\"https://cdn.uc.assets.prezly.com/020ee424-c1b7-4674-bcd7-652853fccaa6/gif2video/-/quality/best/-/format/mp4/\" type=\"video/mp4\" />\n        </video>\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    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   data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><h4 id=\"credits\" ><strong>CREDITS</strong></h4><p>Client: Modulyss <br>\u200bClient contacts: Amandine Dermaux, Kenneth Vantomme, Ilse Gevers </p><p>Client Director: Stijn Sommerijns<br>\u200bStrategist: Ellen Benoit \u200b <br>\u200bAccount Director: Gwen Reynaert <br>\u200bArt Director/Copywriter: Tom Meijer <br>\u200bDesign: Joris Hechtermans, Mona-Lisa Venlet, Noortje Lenaerts <br>\u200bAnimation: Joris Hechtermans, Jaro Brichau <br>\u200bCreative Account Manager: Sofie Beunckens <br>\u200bCreative Director: Dries Floridor</p><h4 id=\"about-fightclub\" style=\"text-align: left\">About<strong> Fightclub</strong> </h4><p>A compelling blend of creativity and measurable impact, that&rsquo;s <a href=\"https://fightclubagency.com/\" target=\"_blank\" rel=\"noreferrer noopener\">Fightclub</a>. Smart and sharp, bold and thoughtful. Humor and depth, and everything in between. As an agency, that&rsquo;s what truly sets us apart. We combine strategic thinking with top creative talent to deliver digital advertising, sharp content, and powerful campaigns that have the ability to stop people in their tracks. Fightclub, for brands that dare to challenge.</p><p>&nbsp;</p>",
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